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The afterglow of the 2025 Spring Festival has not yet dissipated, and China’s amusement facilities industry is already at the crossroads of a new round of changes. With the multiple drivers of consumption recovery, technological iteration and policy guidance, the industry is shifting from “scale expansion” to “value reshaping”. The following analyzes future trends and potential opportunities from four dimensions: technology, market, ecology and policy.
1. Technical reconstruction: from “mechanical drive” to “digital symbiosis”
The gameplay of traditional amusement facilities that rely on mechanical power and physical scenes is being subverted. In 2025, the third-generation amusement system with “virtual and real symbiosis” as the core will occupy the mainstream: through XR (extended reality) technology, Beijing Universal Studios has realized the real-time linkage between the Harry Potter Park and the metaverse, and the tourists’ wand operation can directly trigger the magic effects of the digital world; Shenzhen Happy Valley introduced brain-computer interface equipment to quantify the emotional fluctuations of tourists as the difficulty coefficient of the game, forming an immersive script of “thousands of people and thousands of faces”. According to the Ministry of Industry and Information Technology, by 2026, the scale of China’s immersive amusement equipment market will exceed 80 billion yuan, of which dynamic scenes driven by AI generated content (AIGC) will account for more than 40%.
2. Market differentiation: polarized demands give rise to structural opportunities
The consumer side shows obvious “M-shaped differentiation”: middle-class families in first-tier cities pursue high value-added experiences, and the VIP gene customization service launched by Shanghai Disney (matching exclusive play routes based on DNA) has been scheduled for reservation until 2027; the sinking market has exploded with the “micro-park economy”, and a modular mobile park developed in a county in Henan has achieved a daily passenger flow of over 10,000 through container transformation. The innovation on the supply side is also significant: the engineering machinery theme park developed by Sany Heavy Industry combines excavator operation with AR treasure hunting games, and the single-store square meter efficiency is 3 times that of traditional amusement parks.
3. Ecological integration: the melting of industry boundaries has given birth to new species
The industry is no longer limited to a single entertainment function, but is evolving into a composite value carrier. In the field of education, the “Deep Sea Exploration” project created by Zhuhai Chimelong and the Chinese Academy of Sciences has become a marine science popularization practice base for primary and secondary schools through the combination of pressure simulation cabins and holographic marine life; in the health and wellness track, a retirement community in Chengdu has introduced an aging-friendly somatosensory game system. After completing rehabilitation training, the elderly can unlock virtual tourism scenes, and user stickiness has increased by 65%. More noteworthy is the rise of the “amusement +” business model: Chongqing Hongyadong Scenic Area combines roller coaster tracks with hot pot theme restaurants to create a “tongue-tip acceleration” cross-border IP.
4. Policy traction: Carbon neutrality goals force green transformation
Driven by the “dual carbon” strategy, 2025 will be a key year for the industry’s green transformation. The national standard “Technical Specifications for Energy Saving in Amusement Facilities” is about to be implemented, forcing companies to carry out technological innovation: the magnetic levitation carousel developed by a Zhongshan company has reduced energy consumption by 70% and supports photovoltaic charging; Beijing Universal Studios has launched a carbon points system, and visitors can redeem priority experience rights by participating in low-carbon games. Local governments continue to increase subsidies for green amusement projects. For example, Hangzhou provides a 30% construction subsidy for amusement facilities powered by hydrogen energy.
It is worth noting that the industry still faces challenges such as technical ethics (such as brain-computer interface data security) and professional talent gap (there is a shortage of more than 200,000 compound engineers). But overall, under the dual waves of digital economy and consumption upgrade, China’s amusement facilities industry is evolving from an “entertainment tool” to a value aggregation of “technology + culture + service”. This transformation may reshape the competitive landscape of the global entertainment industry.
