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On May 10, 2025, the “2025 China Family Sports and Entertainment Center Development Conference” hosted by Guangdong Hongwei International Exhibition Group Co., Ltd. and organized by Wenzhou Pocket House Amusement Toys Co., Ltd. was successfully concluded at the Guangzhou Canton Fair Complex (A12 Conference Area, Hall 9.1, Zone B).
The conference jointly explored the in-depth linkage of the three major formats of “high-altitude adventure + comprehensive video games + physical training” and built industry resource integration and innovation from content design to traffic realization.
The conference focused on “three-dimensional driving new growth”, bringing together industry leaders, investors, and innovative practitioners to jointly explore how to activate the trillion-level market potential of China’s family sports and entertainment industry through format integration and user operation.
Wang Yongbao, founder and CEO of Pocket House Sports Park
At the beginning of the meeting, Wang Yongbao, founder and CEO of Pocket House Sports Park, shared the development of China’s consumer market and indoor parks. From January to February 2025, the retail sales growth rate was 4.0%, the consumer market rebounded, and the categories of culture, sports and entertainment brought new experiences and development due to the combination of technology. Indoor parks have gone through three stages and are now transforming towards the integration of formats. The passenger flow in 2025 is expected to exceed 1.1 billion, and the market size in 2026 may reach 200 billion.
The overseas expansion of the Pocket House brand has achieved remarkable results. As of 2024, there are more than 60 Pocket House brand venues in China. Since the overseas expansion in 2022, more than 15 brand franchise venues have been deployed. Through strategies such as brand top-level design and localized operations, it provides reference for the industry.
Huang Haichao, founder and CEO of Hangzhou Magic Space and Magic Dudu City
Huang Haichao, founder and CEO of Hangzhou Magic Space and Magic Dudu City, shared the innovative development of the integration of high-altitude sports adventure parks and arcades. He pointed out that traditional children’s parks are facing growth bottlenecks, such as narrow customer base and market saturation. He proposed the breakthrough model of family sports and entertainment centers, which integrates multiple projects, covers a wide customer base, can operate all the time, and has a diversified profit model.
Huang Haichao particularly emphasized that in the implementation strategy, the site selection needs to consider factors such as population and competition, and the operation must control safety, ensure fun, and create a comfortable environment and warm service.
Tang Zhong, founder of Yibangbangtang Comprehensive Fitness Training Institution
Tang Zhong, founder of Yibangbangtang Comprehensive Fitness Training Institution, shared “Development Trends of Comprehensive Fitness for Children and Teenagers in 2025”. At the policy level, multiple departments have issued documents to strengthen physical education in primary and secondary schools, and the sports industry has received financial support. The market potential is huge, and more than 89% of parents have the intention to choose physical training, but there are pain points such as insufficient parental awareness and single courses.
Yibangbangtang provides solutions for comprehensive fitness halls, which can teach all age groups and extend multiple models. Yibangbangtang’s campuses in many places have achieved high conversion rates through fun training and event organization, and have received attention from the government and the market.
Cui Zhekun, a national professional rock climbing trainer
Cui Zhekun, a national professional rock climbing trainer, brought a theme sharing on “The Evolution and Commercial Exploration of Rock Climbing”. Rock climbing originated in Europe in the 19th century. After being selected for the Olympic Games in 2016, it ushered in development opportunities. It made its debut at the 2020 Tokyo Olympics. After the Chinese team won two silver medals at the Paris Olympics, its attention and professionalism increased significantly, laying the foundation for commercial development.
The number of professional rock climbing gyms in China has grown steadily, and the potential of new first-tier cities is outstanding. Small and medium-sized rock climbing gyms account for a high proportion, generally located in shopping malls and sports centers, forming a mature model of “membership + course training + event activities”. Equipment innovation (such as smart rock climbing shoes), event sponsorship, experience activities and social media marketing promote market popularization, and cross-border integration such as joint cooperation and rock climbing tourism broadens the profit path.
In the future, the industry will focus on the refined operation of indoor rock climbing gyms and the research and development of scientific and technological equipment (such as VR training), while responding to challenges such as safety standards, environmental protection and brand differentiation competition, and exploring the market space for the integration of urban leisure and cultural tourism.
He Wei, General Manager of Hangzhou Pocket House Exploration Technology Co., Ltd.
He Wei, General Manager of Hangzhou Pocket House Exploration Technology Co., Ltd., shared his views on “A Brief Analysis of the Development and Innovation of Aerial Adventure Parks”. Aerial adventure parks originated from military training in Europe in the 1940s, and later developed into experiential facilities that integrate natural/artificial scenes. In China, “jungle crossing” and “high-altitude expansion” are the main types. Currently, there are more than 2,000 related projects across the country.
In 2025, the global amusement park market is expected to reach US$80.51 billion, with aerial adventure accounting for 10%-15%. The Chinese market size is about US$630 million to US$2.95 billion. Parent-child families (30%) and young people (25%) are the core customer groups. The former focuses on safety and cost-effectiveness, while the latter prefers stimulation and social sharing.
Industry innovation focuses on three aspects: the design is divided into natural columns (trees and rock walls) and artificial columns (steel, wood, and cement) to adapt to outdoor/indoor scenes; the equipment introduces intelligent double-cables, steel-groove sliders, etc. to improve safety; the business model explores dynamic pricing, IP co-branding (such as localized theme activities), and membership systems to reduce dependence on ticket revenue.
Small and medium-sized high-altitude exploration parks are expected to invest 2 million to 10 million yuan. With the increase in passenger flow and the expansion of secondary consumption (catering, team building), they can achieve profitability within 3 years, showing a development path of “safety-based, experience-driven, and diversified monetization”.
Pocket House Brand Partner and Brand Overseas Marketing Director Pan Dengfang
Pocket House Brand Partner and Brand Overseas Marketing Director Pan Dengfang shared “Data and Insights of Slick City, an Indoor Slide Park Popular in the United States”. The core advantage of the brand is the “frictionless dry sliding technology” patent, which is committed to creating an all-age community experience venue. The team brings together senior people from Burger King, Universal Studios, etc., and has applied for or obtained 34 patents.
In 2024, the expansion will be accelerated, and 6 new parks will be opened, with more than 50 million social media exposures. The venue is centered on 15+ characteristic dry slides, with multiple areas such as air cushion sports and children’s play. The dynamic line design is smooth, integrating urban street style and Internet celebrity punch-in elements.
In terms of operation, the site selection focuses on area, height and parking spaces, and introduces tiered ticket prices and party packages. Its franchise model has strong market competitiveness thanks to its technological exclusivity, modular design and all-age customer base, with an average EBITDA profit margin of 41.04% and an investment payback period of 3.1-3.5 years.
Thanks to all the guests at this conference for sharing their experiences and exploring the new three-dimensional family consumption scenario of “sports + entertainment + education”. I hope that this conference can provide a new integrated solution for the sustainable development of the industry. So far, the “2025 China Family Sports and Entertainment Center Development Conference” has come to a successful conclusion. Let’s meet again next time.
2026 Asia Theme Park Exhibition-Exhibition-Visit-Lu Feng-156-2601-9944-Wei Tong
2026 Asia Park and Attractions Expo and the 22nd Guangzhou International Video Games and Amusement Equipment Exhibition
Time: May 10-12, 2026
Location: Guangzhou China Import and Export Fair Hall
Scale : 160,000 square meters; 8,500 booths; 2,000 exhibitors; 200,000 visitors
Organizer:
China Cultural and Entertainment Industry Association
China Tourism Scenic Spots Association
Exhibition scope
1. Indoor park: adult video games, simulators, lottery machines, doll machines, gift machines, basketball machines, jukeboxes; parent-child park, gashapon machine, battery car, swing machine, blind box machine, booth machine, card machine, naughty castle, toys, DIY, building blocks, animation peripherals; park management system, payment system, automatic coin vending machine, coin deposit machine, coin counting machine, disinfection machine; indoor park planning and design, decoration, environmental art and other supporting products;
2. Theme park: roller coaster, Ferris wheel, track racing, self-controlled amusement equipment, dark ride, special film and television equipment, non-powered amusement equipment, water amusement facilities, inflatable amusement, jungle climbing, cute pet park, development training, parade performance, planning and design, engineering construction, etc.;
